The Farmington Valley Visitors Association (FVVA) is a non-profit 501 C (6) public/private partnership, formed in 1994 to promote the Farmington Valley as a destination for tourists. Over the past four years, FVVA has evolved and expanded, becoming a resource for residents and an information center for families wishing to relocate. Thus, FVVA's Mission is to promote tourism and economic vitality in the Farmington Valley.

FVVA, now has over 200 members, including 7 towns and their Chambers of Commerce, (Avon, Canton, East Granby, Farmington, Granby, New Hartford and Simsbury), recreational sites, historic sites, farms, lodgings, restaurants, shopping malls, specialty shops, art galleries, antique shops, and local businesses dedicated to assisting our residents and helping families relocate to the valley.